Résumés
Abstract
This article presents research findings on image construction as a strategy of resistance used by progressive community agencies to be responsive to the increasing marginalization of their service users in current times. The agencies project nuanced images in representing their work to service users, funders and stakeholders and community partner agencies. These nuanced images serve to demonstrate the multiple and complex identities of these agencies. The agencies have used this strategy successfully to reclaim their power with funders and use their power effectively in making their services responsive and relevant to the situations of service users. The article provides an interesting presentation on the dynamics of the use of this strategy by progressive community organizations.
Résumé
Cet article présente quelques résultats d’une recherche portant sur la construction de l’image comme stratégie de résistance chez des organismes communautaires progressistes. Ceux-ci y ont actuellement recours afin de réagir adéquatement à l’accroissement de la marginalisation de leurs usagers et usagères. Ces organismes recourent à de multiples images et représentations selon qu’ils s’adressent à des usagers et usagères, des bailleurs de fonds ou des organismes communautaires partenaires. Cette représentation différenciée de leurs interventions démontre le caractère multiple et complexe des identités de ces organismes. Plus encore, en employant des stratégies de construction d’images, ces organismes communautaires progressistes ont réussi à modifier les rapports de pouvoir entre les bailleurs de fonds et eux. Cette stratégie a aussi permis à ces organismes de fournir des réponses pertinentes et adaptées aux réalités de leurs usagers et usagères. Enfin, cet article offre une lecture intéressante des dynamiques sous-jacentes à cette stratégie et, plus particulièrement, à son recours par des organismes communautaires progressistes.
Parties annexes
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