Résumés
Résumé
Les grandes entreprises sont soumises à des enjeux sociétaux qui menacent leur développement. Pour assurer leur pérennité, certaines décident de développer des partenariats diversifiés avec des organisations non-gouvernementales (ONG). A partir d’une étude de cas approfondie, nous identifions différents types de contributions des partenariats ONG-entreprise à la stratégie d’une multinationale. Au niveau corporatif, ils participent au pilotage des activités stratégiques de l’entreprise, et au niveau business, ils contribuent de façon complémentaire au déploiement des différents modèles d’affaires. Ces résultats permettent de repenser la contribution des ONG à la stratégie de l’entreprise à travers le concept de portefeuille de partenariats ONG-entreprise.
Mots-clés :
- Stratégie,
- modèles d’affaires,
- organisations non-gouvernementales (ONG),
- partenariats,
- portefeuille
Abstract
Large companies have to deal with societal challenges that threaten their development. To survive, some decide to develop diversified partnerships with non-governmental organizations (NGOs). Drawing on an in-depth case study, we identify different types of contributions of business-NGO partnerships to a multinational’s strategy. At the corporate level, they participate in the management of the company’s strategic activities, and at the business level, they contribute in a complementary way to the implementation of the various business models. These results open a renewed reflection on the contribution of NGOs to the company’s strategy through the concept of business-NGO partnerships portfolio.
Keywords:
- Strategy,
- business models,
- non-governmental organizations (NGOs),
- partnerships,
- portfolio
Resumen
Las grandes empresas están expuestas a desafíos sociales que amenazan su desarrollo. Para sobrevivir, algunas deciden desarrollar colaboraciones diversificadas con organizaciones no gubernamentales (ONG). A partir de un estudio de caso detallado, identificamos diferentes tipos de aportaciones de la colaboración ONG-empresa a la estrategia de una multinacional. A nivel corporativo, participan en la gestión de las actividades estratégicas de la empresa, y a nivel de negocio, contribuyen de forma complementaria al despliegue de los diferentes modelos de negocio. Estos resultados permiten repensar la aportación de las ONG a la estrategia de la empresa a través del concepto de portafolio de colaboraciones con las ONG.
Palabras clave:
- Estrategia modelos de negocio,
- organizaciones no gubernamentales (ONG),
- colaboraciones,
- portafolio
Parties annexes
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