Résumés
Résumé
Cet article suggère tout d’abord que les processus de responsabilité sociale ont la capacité, comme d’autres processus, de créer de la connaissance. Puis, il développe l’idée selon laquelle ces processus, en questionnant l’objet (faire du profit) et les valeurs de l’organisation, la poussent à produire des connaissances qui modifient son activité, son modèle économique et sa stratégie d’innovation. La contribution théorique permet de renforcer l’ancrage de la responsabilité sociale dans la théorie des ressources.
Mots-clés :
- responsabilité sociale,
- apprentissage,
- création de connaissances,
- modèle économique,
- théorie des ressources
Abstract
This paper first suggests that social responsibility processes, as other processes, can create knowledge. Then, it develops the idea that, as they question the profit-oriented purpose and values of the organization, CSR-related processes engage the organization in the production of specific knowledge which can deeply modify its activity, business model, and innovation strategy. The theoretical contribution anchors social responsiblity more firmly into a resource-based view of the firm.
Keywords:
- social responsibility,
- learning,
- knowledge creation,
- business model,
- resource-based theory
Resumen
En primer lugar, este articulo sugiere que los procesos de responsabilidad social, como otros procesos, pueden crear conocimiento. A continuación, se desarrolla la idea de que, dado que cuestionan el propósito y los valores de la organización (fines de lucro), los procesos relacionados con la RSE conducen a la organización a producir conocimiento que profundamente puede modificar su actividad, el modelo de negocio y estrategia de innovación. La contribución teórica ancla la RSE con más firmeza en la teoria de los recursos.
Palabras clave:
- responsabilidad social,
- el aprendizaje,
- la creación de conocimiento,
- el modelo económico,
- la teoría de los recursos
Parties annexes
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