Résumés
Résumé
La littérature sur l’exportation a souvent utilisé la théorie des ressources. Toutefois, elle a négligé deux ressources susceptibles d’influencer la capacité à exporter : le statut social et la réputation à l’international. Les résultats d’une étude menée dans le vignoble bordelais montrent qu’un statut social élevé et une bonne réputation à l’international améliorent la capacité à exporter. Ils indiquent également que moins le statut social est élevé, plus l’intensité de la relation entre la réputation à l’international et la capacité à exporter est forte.
Mots-clés :
- exportation,
- statut social,
- réputation à l’international,
- vins
Abstract
The export literature has often used the resource based view of the firm. However, it has overlooked two main resources that are likely to influence export intensity: status and international reputation. Findings from a study in the Bordeaux wine industry show that a high status and a good international reputation both increase export intensity. They also show that the relationship between international reputation and export intensity is stronger for lower-status firms than for higher-status firms.
Keywords:
- export,
- status,
- international reputation,
- wine industry
Resumen
La literatura de las exportaciones a utilizado frecuentemente una visión de la firma basada en los recursos que ésta utiliza en sus procesos productivos. Sin embargo, se han descartado dos grandes recursos que probablemente tienen una influencia importante en la intensidad de las exportaciones: el estatus social y la reputación internacional. Los resultados de un estudio llevado a cabo en las viñas de Burdeos muestran que un estatus social elevado y una buena reputación internacional mejoran la capacidad para exportar. Éstos indican también que a un menor estatus social se tiene una mayor intensidad de la relación entre la reputación internacional y la capacidad para exportar.
Palabras clave:
- exportaciones,
- estatus social,
- reputación internacional,
- industria del vino
Parties annexes
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