Résumés
Résumé
Cet article propose une revue de la littérature consacrée à la marque employeur. Le concept et sa mesure font tout d’abord l’objet d’une présentation et d’une discussion. Une définition est proposée avant que les antécédents de la marque employeur ne soient exposés. Les effets de la marque employeur sur les employés actuels et potentiels sont ensuite discutés. Enfin, notre état de l’art débouche sur un modèle intégrateur des effets internes et externes de la marque employeur. A la suite de ce modèle, un programme de recherche, destiné à combler les zones peu ou pas explorées à ce jour, est proposé.
Mots-clés :
- Marque employeur,
- capital marque,
- marketing des ressources humaines,
- gestion des ressources humaines
Abstract
This paper presents a review of the literature devoted to the employer brand. The concept and its measurement are first presented and discussed. A definition is suggested and the antecedents of the employer brand are then exposed. The effects of employer brand on current and potential employees are also discussed. Finally, we develop an integrative model of the internal and external consequences of the employer brand. Following this model, a research program designed to tackle areas with little or no exploration to date is proposed.
Keywords:
- Employer brand,
- brand equity,
- human resources marketing,
- human resource management
Resumen
Este artículo propone una revista de la literatura consagrada a la marca empleador. El concepto y su medida son presentados en una primera parte; permitiendo la proposición de una definición. Los antecedentes de la marca empleador serán igualmente expuestos. Los efectos de la marca empleador sobre los empleados actuales y potenciales son entonces discutidos en una segunda parte. Finalmente, el estado del arte desemboca en la proposición de un modelo integrador de los efectos internos y externos de la marca empleador. Un programa de investigación será propuesto, el cual está destinado a cubrir las zonas poca o no exploradas hasta hoy.
Palabras clave:
- Marca empleador,
- capital marca,
- marketing de recursos humanos,
- gestión de recursos humanos
Parties annexes
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