Résumés
Résumé
Très peu de travaux établissent une relation entre les stratégies de coopétition et la performance de l’entreprise. Aucun de ces travaux ne met à jour l’impact des stratégies de coopétition sur la performance comparativement à l’impact des stratégies agressive et coopérative.
Afin de combler ce vide, cette recherche étudie l’impact des stratégies coopétitives sur les performances de marché, comparativement à celui des stratégies agressive et coopérative. Les résultats montrent que les stratégies agressive, coopérative et coopétitive sont significativement distinctes; de même que la performance de marché dépend de la stratégie adoptée par la firme vis-à-vis de ses concurrents.
Mots-clés :
- Agressivité,
- Coopération,
- Coopétition,
- Coexistence,
- Performance,
- Opérateurs de téléphonie mobile
Abstract
There are few studies that attempt to establish a relationship between coopetition strategies and firm performance. None of these studies has attempted to evaluate the impact of coopetition strategies on performance compared to the impact of aggressive and cooperative strategies.
To fill this gap, this research investigates the impact of coopetition strategies on market performance, compared to the impact of aggressive and cooperative strategies. The results show that the three strategies (aggressive, cooperative and coopetitive) are significantly different. In addition the market performance of a firm depends on the strategy, aggressive, cooperative or coopetitive, that it adopts vis-à-vis its competitors.
Keywords:
- Aggressiveness,
- Cooperation,
- Coopetition,
- Coexistence,
- Performance,
- Mobile phone operators
Resumen
Pocos estudios establecen una relación entre las estrategias de coopetición y el resultado de la empresa. Ninguno de estos estudios pone de manifiesto el impacto de las estrategias de coopetición sobre el resultado comparado con el impacto de las estrategias agresivas y cooperativas.
Con el fin de resolver este vacío teorético, esta investigación analiza el impacto de las estrategias coopetitivas en el resultado comparado con el impacto de las estrategias agresiva y cooperativas. Los resultados muestran que las estrategias agresivas, cooperativas y coopetitivas son significativamente distintas. Además, el resultado de la empresa depende de la estrategia adoptada con sus competidores.
Palabras clave:
- agresividad,
- coopetición,
- convivencia,
- resultado,
- operador de telefonía móvil
Parties annexes
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