Once Upon a Virus: Aids Legends and Vernacular Risk Perception. By Diane Goldstein (Logan, Utah State University Press, 2004. Pp. ix + 177, notes, index, ISBN 0-87421-587-0 paper; 0-87421-586-2 cloth)

Folklorist Diane Goldstein dedicates her book to “the people of Conception Bay North and people everywhere who have been stigmatized by illness.” This dedication reveals much about her subject matter. Operating from the foundation that “meaning is situated and emergent” (35) she confronts the issue of stigma beginning with its distinct local ramifications. Yet as the dedication also states, Goldstein takes her subject well beyond the local. In a unique collaboration of issues ranging from public health, scientific speculation, risk, and law, she weaves together a cross-cultural perspective on urban legends surrounding HIV/AIDS. Her contention that we “tend not to repeat stories that are lacking in personal and cultural meaning” (35) propels her analysis of these culturally prevalent and significant narratives. Thus she explores the political character of story creation as it pertains to the AIDS epidemic, the ways that AIDS legends enlighten us concerning commonly held views about this disease while simultaneously constructing those views and, importantly, the function of these legends as social resistance. This book is divided into two main parts. Whereas the first part (chapters one to three) places the study in the traditions of disease folklore and narrative as a means of understanding health and risk perception, the second part (chapters four through seven) consists of a series of four case studies that refocus our attention on the local and the vernacular and serves to ground and legitimize the first section through ethnographic research. Their common salient feature is that they all spring from the vernacular and focus on risk perception. Goldstein’s first chapter, “Tag, You’ve Got Aids”, begins with a story. She explores how the AIDS stigma took root and proliferated in a small Newfoundland community. Her insightful microanalysis examines the wider, more anonymous existence of this disease including underlying issues of public health management and risk perception. In her second chapter she places HIV/AIDS narratives/rumors/discourse into the broader genre of contemporary and mass media mediated (i.e., the Internet) legends. Significantly, she points out that health legends, in general, and AIDS legends, in particular, give rise to vernacular expressions of underlying collective concerns about health, vulnerability, trust, and contamination and calls upon us to recognize these legends as sources for social action and personal health decision-making. Third, she directs our focus towards the interrelationship, or lack thereof, between public health education on HIV/AIDS and lay community response. In her view, legends play a substantial role in medical and educational responses to the disease. Yet, correspondingly, public health management fails to reflect much understanding of local concerns. In order for there to be effective public health response, according to Goldstein, there needs to be sound cultural sense, that comes through the use of trained ethnographers and with a recognition that risk perception is “multifaceted and complex,” (67) and rooted in individuals and communities. The author employs narrative, first in a general way, with AIDS origin narratives and what Goldstein calls “the overlapping nature of popular culture and medical culture” (79). The purported origins and transmission of HIV/AIDS (i.e., monkeys or mosquitoes) varies from one narrative to the next and from one medical/scientific report to another. Yet, argues Goldstein, the sources from which they spring and the forms in which they present themselves are meaningful; they serve to challenge our taboos, characterize the foreign other, touch on conspiracy theory, and all demonstrate a distrust of Government. Another case traces the metamorphosis of the “welcome to the world of AIDS” narrative as it adapts to regional idiosyncrasies and understandings. The author moves from there to consider what she refers to as “The Folk Creation and Official Maintenance …