Résumés
Abstract
The originality of this study lies in its investigation of cultural differences in the ethical decision-making process of purchasers. Our research mobilizes six scenarios that reproduce typical purchasing situations in France and China. A sample of 366 professional purchasers (203 French and 163 Chinese) was used to examine the six characteristics of the decision-making process developed by Jones (1991).
Our research indicates that Chinese purchasers recognize ethical issues more than French purchasers and intend to act in a more ethical way regarding one dimension defined: proximity. By contrast, French purchasers intend to act in a more ethical way than Chinese buyers regarding three other dimensions: temporal immediacy, probability of effect and concentration of effect.
Keywords:
- Cultural differences,
- ethical decision-making,
- locus of control,
- moral intensity
Résumé
L’originalité de l’étude réside dans son investigation des différences culturelles dans le processus de décision éthique des acheteurs. Notre recherche mobilise six scénarios reproduisant des situations d›achat typiques en France et en Chine. Un échantillon de 366 acheteurs professionnels (203 français et 163 chinois) a été utilisé pour examiner les six caractéristiques du processus décisionnel développé par Jones (1991).
Notre recherche indique que les acheteurs chinois reconnaissent davantage les enjeux éthiques que les acheteurs français et entendent agir de manière plus éthique sur une dimension : la proximité. En revanche, les acheteurs français entendent agir de manière plus éthique que les acheteurs chinois sur trois autres dimensions : l’immédiateté temporelle, la probabilité d’effet et la concentration de l’effet.
Mots-clés :
- Différences culturelles,
- prise de décision éthique,
- locus of control,
- intensité morale
Resumen
La originalidad de este estudio radica en su investigación de las diferencias culturales en el proceso de toma de decisiones éticas. Nuestra investigación moviliza seis escenarios que reproducen situaciones de compra típicas en Francia y China. Se utilizó una muestra de 366 profesionales (203 franceses y 163 chinos) para examinar las seis características del proceso de toma de decisiones desarrollado por Jones (1991).
Los compradores chinos reconocen las cuestiones éticas más que los franceses y tienen la intención de actuar de una manera más ética con respecto a la proximidad. Por el contrario, los compradores franceses pretenden actuar de forma más ética que los compradores chinos con respecto a otras tres dimensiones: inmediatez temporal, probabilidad y concentración de efecto.
Palabras clave:
- Diferencias culturales,
- toma de decisiones éticas,
- locus of control,
- intensidad moral
Parties annexes
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