Investigating African firms’ export performance: The role of marketing adaptation and institutional conditionsÉtude des performances à l’exportation des entreprises africaines : le rôle de l’adaptation marketing et des conditions institutionnellesInvestigación de los resultados de exportación de las empresas africanas: el papel de adaptación al marketing y las condiciones institucionales

  • Samy Mansouri,
  • Joseph Kaswengi and
  • Janine Hobeika

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Cover of Volume 28, Number 3, 2024, pp. 4-117, Management international / International Management / Gestiòn Internacional

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