Abstracts
Résumé
La culture nationale « ou distance culturelle » a fait l’objet de plusieurs recherches dans le champ du management international (MI). Afin de mesurer la distance culturelle, ces recherches ont largement mobilisé le cadre culturel de Hofstede. Cet article évalue et compare les différents cadres culturels les plus importants en MI. S’appuyant sur un échantillon d’opérations de rapprochement menées par des entreprises françaises à l’étranger, l’étude révèle des résultats différents selon le cadre culturel mobilisé. Si les cadres culturels de Schwartz et de Globe, tout comme le cadre révisé de Hofstede, semblent influencer le choix du mode d’entrée, aucune incidence ne résulte du cadre culturel initial de Hofstede.
Mots-clés :
- culture nationale,
- Hofstede,
- Globe,
- Schwartz,
- modes d’entrée,
- entreprises françaises
Abstract
National culture «or cultural distance» has been the subject of several studies in the field of International Business (IB). To measure cultural distance this research has mainly used Hofstede’s cultural framework. This article assesses and compares the most important cultural frameworks in IB. Based on a sample of interfirm linkages carried out by French companies with partners across the world the study shows different results according to the cultural framework used. While the Schwartz and Globe frameworks as well as the revised Hofstede’s framework seem to affect the entry mode choice, the Hofstede’s initial framework does not show any significant results.
Keywords:
- National culture,
- Hofstede,
- Globe,
- Schwartz,
- entry mode,
- French companies
Resumen
La cultura nacional « o distancia cultural » es objeto de varias investigaciones en el campo de la gestión internacional (GI). Con el fin de medir la distancia cultural, dichas investigaciones han movilizado ampliamente el marco cultural de Hofstede. Este artículo evalúa y compara los diferentes marcos culturales más importantes en GI. Apoyándose sobre una muestra de operaciones de acercamiento llevadas a cabo por empresas francesas en el extranjero, dicho estudio revela resultados diferentes según el marco cultural movilizado. Si los marcos culturales de Schwartz y de Globe, así como el marco revisado de Hofstede, parecen influenciar la escogencia del modo de entrada, ninguna incidencia resulta del marco cultural inicial de Hofstede.
Palabras clave:
- cultura nacional,
- Hofstede,
- Globe,
- Schwartz,
- modos de entrada,
- empresas francesas
Appendices
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