Abstracts
Résumé
Cet article propose une analyse du discours officiel sur la mobilité internationale, à partir de 67 sites Internet de grands groupes français et allemands. Les messages demeurent très opérationnels, ne mentionnant que très rarement la carrière globale. Avant tout, le système de carrière national reste privilégié : si les groupes français proposent des messages élitistes, les messages allemands insistent sur la motivation des individus autour de l’acquisition de compétences dans une carrière de type fonctionnel. Cette étude propose également des pistes de réflexion permettant d’améliorer l’attractivité de l’entreprise envers les talents globaux, dans une stratégie de marque employeur.
Mots-clés :
- discours,
- grandes entreprises françaises et allemandes,
- mobilité internationale,
- carrière
Abstract
This paper concentrates on the official website wordings of companies addressing international mobility. The webpages of 67 German and French top companies were investigated. The results show that most companies focus on operational issues rather than on global careers. There are some evidences that the discourse reflects the national career system. While French MNCs pursued an elite approach, German firms focused on motivated individuals who wanted to build their skills and knowledge in a functional career approach. Lastly, the study suggests ways to improve the official discourse on international mobility for global talent attractiveness and for implementing a corporate branding strategy.
Keywords:
- discourse,
- top French and German companies,
- international mobility,
- career
Resumen
Este artículo propone un análisis de los discursos oficiales sobre la movilidad internacional encontrados en 67 páginas de Internet de grandes grupos franceses y alemanes. Los mensajes promovidos son en mayor parte operacionales y mencionan raramente la noción de carrera global. El sistema de carrera nacional es regularmente preferido. Los grupos franceses difunden mensajes elitistas cuando los mensajes de los grupos alemanes hacen hincapié en la motivación de las personas sus habilidades y en una carrera de tipo funcional. Este estudio ofrece igualmente algunas ideas para mejorar las políticas de atracción de talentos globales y las estrategias de marca-empleador.
Palabras clave:
- discurso,
- grandes grupos franceses y alemanes,
- la movilidad internacional,
- carrera
Appendices
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