Engagement with Search-Based Advertising on Search Engine Results Pages Varies Based on the User’s Prior Knowledge and Screen Size / Schultheiß, S., & Lewandowski, D. (2021). How users’ knowledge of advertisements influences their viewing and selection behavior in search engines. Journal of the Association for Information Science and Technology, 72(3), 285–301. https://doi.org/10.1002/asi.24410

Evidence Summaries

Engagement with Search-Based Advertising on Search Engine Results Pages Varies Based on the User’s Prior Knowledge and Screen SizeSchultheiß, S., & Lewandowski, D. (2021). How users’ knowledge of advertisements influences their viewing and selection behavior in search engines. Journal of the Association for Information Science and Technology, 72(3), 285–301. https://doi.org/10.1002/asi.24410[Record]

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Scott Goldstein
Coordinator, Web Services & Library Technology, McGill University Library, Montréal, Québec, Canada
scott.goldstein@mcgill.ca

Online publication: Oct. 20, 2021

This article is a review of another work such as a book or a film. The original work discussed here is not available on this platform.

Volume 16, Number 3, 2021, p. 146–148